<ul data-eligibleForWebStory="true">The Global Electronics Association, formerly IPC, has rebranded to reflect its role as the voice of the electronics industry.The association aims to enhance supply chain resilience, promote growth, and foster partnerships globally.The new vision is centered around 'Better electronics for a better world'.The Association plans to increase resources for advocacy, industry insights, and stakeholder communications.It will continue to focus on standards and certification programs under the IPC brand.A trade flows study revealed that global electronics trade totaled $4.5 trillion in 2023.Electronics supply chains are highly integrated globally, with components trade exceeding finished products trade.Top electronics exporters like China, Vietnam, and India heavily rely on global trade for electronic inputs.Resilience, rather than self-sufficiency, is highlighted as crucial in the electronics industry for competitiveness.The Global Electronics Association supports the entire electronics value chain from design to final product.The Association aims to facilitate collaboration and partnership for a thriving global electronics supply chain.