Kapil Kale, Co-founder and COO of Tremendous discusses the impact of modern digital frauds on the brand and user experience.
The latest trends in rewards and incentives include online spending and globalization, which also contribute to the fraud problem.
Fraud affects brands directly, resulting in financial losses and a tarnished reputation. End users may face inconveniences due to fraud prevention measures.
To protect themselves, brands should invest in fraud prevention measures or use incentives providers with built-in fraud protection.