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Global Skiing Trends: From Alpine Classics to Emerging Destinations
- Ski travel spans 67 countries, including emerging markets, such as Kazakhstan and Morocco, and the traditional alpine stalwarts: France, the US, Austria, and China.
- France, the US, and Austria lead the way with over 2,900 ski lifts and significant investment in mountain tourism. This region of the world remains the heart of winter sports.
- The UK relies on smaller, mountain-based resorts in Scotland and has developed indoor skiing opportunities, reflecting the country's increasing passion for the sport.
- The appearance of emerging destinations such as Kazakhstan, Georgia, and India underlines a trend towards internationalization of skiing.
- There are surprising skiing niches, such as in South Africa, Lesotho, Lebanon, Iran, Greece, and Turkey.
- The data on the total number of skiers per country reveals significant geographical diversity. For example, nations without major mountain ranges, such as Belgium and the UK, also post high figures, illustrating the impact of traveling to international resorts.
- Germany dominates European skiing with over 14 million skiers, despite a less favourable topography compared to France and Austria.
- Significant investment in infrastructure and tourist access is vital in developing the sport.
- Over 25 million Americans ski, while China has 13 million skiers. Japan, South Korea, and Russia also confirm the worldwide interest in winter sports, even in regions less historically associated with this activity.
- Ski lovers now have an extensive choice of destinations, with emerging markets in regions such as the Middle East and North Africa, providing unique landscapes and cultures for visitors looking for new ski travel experiences.
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