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Global Spending in Apps Rises 15.7% as Developers Push Subscriptions

  • Global consumer spending in mobile apps and games increased 15.7% in 2024.
  • Apple's App Store and Google Play reached $127.3 billion in spending, a growth from the previous year.
  • The number of app downloads decreased by 2.3% in 2024.
  • App developers are focusing on subscriptions to earn revenue as the app economy matures.

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