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Medium
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Going to the Market Without a List? You Just Played Yourself
- Having a waitlist before launching a product is essential to gauge demand and build an audience.
- A waitlist is proof that people want the product and ensures a ready audience upon launch.
- Companies like Superhuman, Robinhood, and PiggyVest leveraged waitlists to drive massive adoption.
- Building an audience before launching a product is crucial to avoid disappointment and failure.
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