Huawei has unveiled the Pura X, a new flip phone with a unique design and aspect ratio.The Pura X features a small 3.5-inch display when folded and a larger 6.3-inch internal display when unfolded.The internal display has an aspect ratio of 16:10, making it ideal for content viewing such as videos.In contrast, the Pixel 9 Pro Fold and Samsung's Fold have square displays that do not optimize app usage or video watching.Traditional foldables like the Pixel 9 Pro Fold lack optimal usability due to their square displays.Huawei's approach addresses the limitations of square displays by offering a wider, more practical screen for various activities.The Pura X design enhances typing, gaming, video watching, and app usage compared to traditional foldables.Huawei's innovative flip phone design sets a new standard for foldable devices, prompting Google and Samsung to consider similar improvements.The Pura X's aspect ratio and screen size cater to common user preferences for content consumption on smartphones.Huawei's focus on enhancing the user experience with a more practical internal display distinguishes the Pura X from other foldable offerings.