<ul><li>Google is integrating confidential computing technology to enhance data security measures in its digital advertising campaigns.</li><li>This technology utilizes Trusted Execution Environments (TEEs) to protect sensitive business data from unauthorized access.</li><li>The implementation of confidential computing technology provides enhanced privacy and allows businesses to analyze audience profiles more efficiently.</li><li>The Irish Data Protection Commission is investigating Google's data usage and compliance with GDPR.</li></ul>

Google Enhances Data Security with Confidential Computing Technology

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