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Google Reportedly Taking 4% Stake In Gentle Monster To Take On Ray-Ban Meta
- Google is investing $100 million in Gentle Monster, acquiring a 4% stake in the company to compete with Ray-Ban Meta.
- Gentle Monster, known for its popular eyewear among celebrities like Beyoncé and Rihanna, is part of Google's plan to build smart glasses with Gemini AI.
- At Google I/O, a demo of Samsung-made prototype smart glasses was presented with a small monocular heads-up display.
- It is unclear if the smart glasses from Gentle Monster or Warby Parker will include a display.
- Google is collaborating with Gentle Monster and Warby Parker to develop Gemini smart glasses, aiming to rival Ray-Ban Meta.
- Ray-Ban Meta had previously secured a 5% stake in EssilorLuxottica, leading to the sale of 2 million units of their smart glasses.
- Google's strategic move to work with EssilorLuxottica's competitors comes after an unsuccessful attempt to partner directly with the company.
- Google plans to partner with Kering Eyewear in the future for its smart glasses project.
- The alliance between Google and Gentle Monster is speculated to go beyond a typical branding deal, as per reports.
- The first Google-powered smart glasses are anticipated to be launched in 2026.
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