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Google Set To Acquire Ultra-Low-Power Eye Tracking Startup For Headsets & Glasses

  • Google is reportedly in the final talks to acquire AdHawk, a startup that specializes in ultra-low-power eye tracking technology for headsets and glasses.
  • The acquisition is set to be completed this week and is valued at $100 million, with potential additional payment of $15 million if certain performance targets are met.
  • If the deal goes through, AdHawk employees will join Google's Android XR team, and their eye tracking technology is expected to be integrated into Samsung's standalone headset later this year.
  • AdHawk's eye tracking system uses a MEMS micromirror to efficiently track eye movement, offering higher update rates and lower power consumption compared to camera-based systems.

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