Google is reportedly in the final talks to acquire AdHawk, a startup that specializes in ultra-low-power eye tracking technology for headsets and glasses.
The acquisition is set to be completed this week and is valued at $100 million, with potential additional payment of $15 million if certain performance targets are met.
If the deal goes through, AdHawk employees will join Google's Android XR team, and their eye tracking technology is expected to be integrated into Samsung's standalone headset later this year.
AdHawk's eye tracking system uses a MEMS micromirror to efficiently track eye movement, offering higher update rates and lower power consumption compared to camera-based systems.