Google showcased sleek smart glasses with a HUD at Google I/O 2025, demonstrating functionality like message notifications, photo-taking, and real-time speech translation.
The demo at I/O emphasized the Gemini AI capabilities and collaborations with Gentle Monster and Warby Parker to develop stylish smart glasses to compete with Ray-Ban Meta.
Unlike the TED demo, actual products were announced at I/O, although Google mentioned the showcased hardware as 'prototype' and the inclusion of a display as 'optional'.
Competitors like Meta and Apple are also in the smart glasses space, with Meta planning to launch HUD glasses controlled by finger gestures and Apple reportedly working on a product for a 2027 release.