<ul><li>Google's AI Max for Search campaigns leverage AI-powered broad match and intent-based targeting to double conversions and reduce ad costs significantly.</li><li>AI Max combines broad match keywords with intent-based targeting for more effective ad delivery that resonates with user search queries.</li><li>AI Max redefines ad targeting by understanding user intent beyond keyword matching and focusing on capturing searchers' true preferences.</li><li>Results from testing AI Max for Search campaigns have been impressive, leading to a paradigm shift in how search advertising is approached.</li></ul>

Google’s AI Max for Search Campaigns

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