<ul><li>The U.S. Department of Justice presented its last defence in the antitrust trial against Google, claiming that the tech giant unlawfully controlled online advertising technology.</li><li>Prosecutors argued that Google monopolized markets for ad servers, ad networks, and ad exchanges, rigging the rules of the road.</li><li>Publishers testified that they couldn't switch away from Google due to its dominance in ad demand, resulting in potential revenue losses.</li><li>If found guilty, Google may be required to sell off Google Ad Manager. The outcome of the case is seen as a smaller financial risk compared to the ruling on Google's monopoly in online search.</li></ul>

Google’s Online Ad Antitrust Trial In The US Draws To Close

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