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Gravy Analytics leak: How to protect your location data | Kaspersky official blog
- Smartphones and devices collect and transmit vast amounts of data, including location information, to numerous third-party companies daily, creating privacy risks.
- The Gravy Analytics data leak highlights the dangers of data brokers mishandling sensitive information.
- Data brokers collect user information from various sources and sell it, with location data being a significant and sought-after category.
- Gravy Analytics, a major player in location tracking, suffered a data breach exposing extensive location data of users globally.
- The leaked database contained advertising IDs, enabling tracking and potential deanonymization of users' movements over time.
- The breach revealed serious risks associated with location data brokers, emphasizing the need for improved data protection measures.
- To safeguard location data, users can limit app access to location services, configure privacy settings, and uninstall unused apps.
- Additional tips include preventing apps from background location tracking, opting out of app tracking, and resetting advertising IDs regularly.
- Installing a comprehensive security solution is recommended to block ad-tracking across all devices for enhanced protection.
- Minimizing data shared with data brokers and implementing privacy measures are crucial steps in safeguarding location information.
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