<ul><li>Starting campaigns with copy helps to validate a concept before it is turned into a formal pitch.</li><li>Writing a campaign thesis helps to reveal the cracks in the idea and showcase the campaign's opportunities.</li><li>The big idea can be explained in 2-3 sentences and can help validate the concept and put everything into focus.</li><li>Copywriting is an essential element for great campaigns, which helps make them true, effortless and emotional.</li><li>Copywriting can help social media professionals become better strategists and learn more about the target audience.</li><li>Brands with the most memorable campaigns have a thesis that stays top of mind throughout the launch process.</li><li>Merits CMO Aila Morin attributes successful campaigns to distilling the thesis years before the product launch.</li><li>Great copywriters are also great strategists, and copywriting helps create tighter and brighter communications.</li><li>Creative teams need to bring social teams into the campaign planning process to create better campaigns.</li><li>Starting campaigns with copy helps to avoid traps, distill the big idea, and put everything into focus.</li></ul>

Great Campaigns Start With Great Copy

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