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The FishmanAF Newsletter
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Growing Revenue at a Pumpkin Patch (Part 2)
- The article talks about tactics used by a group of volunteer dads to generate revenue and improve profitability at a local pumpkin patch.
- The pumpkin patch is run by Wildwood Dads club, which is a non-profit organization dedicated to funding and community building for Wildwood Elementary School.
- In 2023, the group had introduced several growth tactics that resulted in a revenue of $42,000, breaking their previous revenue ceiling of $30,000.
- In 2024, despite logistical snags like city restrictions on sign placements and fewer sales days due to Halloween falling on a Thursday, the group managed a YoY improvement of 30%, generating a revenue of $54,001.
- Nine tactics including marketing, merchandising, SEO, signage, and improving sales tactics were used to achieve this.
- These tactics can be applied across various businesses, including commerce.
- Signage, in particular, turned out to be a massive help in creating visibility and attracting customers, especially from neighboring neighborhoods in Oakland.
- The group capitalized on SEO and had 23 5-star reviews on Google and 10 on Yelp, dominating local search and search volume spikes.
- Other tactics employed included delivery, positioning and messaging, merchandising, improving sales tactics, bulk discounting, and managing inventory.
- The group is optimistic about next year and plans to implement more door busters, better retention strategies, community foot traffic, better parking control, and more signage.
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