<ul><li>User profiling, the practice of collecting user information for personalized recommendations, has become widespread, driving progress in technology.</li><li>This article aims to consolidate knowledge on user profiling, exploring various approaches and associated challenges.</li><li>The article unveils privacy vulnerabilities in two companies sharing user data and in 18 popular Android applications in India across various categories.</li><li>The paper suggests research directions to strengthen digital security measures.</li></ul>

Guarding Digital Privacy: Exploring User Profiling and Security Enhancements

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