<ul><li>The Diderot Effect states that obtaining a new possession often creates a spiral of consumption that leads to additional purchases.</li><li>Diderot noticed this effect when he upgraded his scarlet robe and felt the urge to improve his other possessions as well.</li><li>This pattern can be seen in everyday life when buying one item leads to the need for additional purchases to match or improve the new possession.</li><li>For example, buying a dress may lead to the need for new shoes and accessories to complete the outfit.</li></ul>

HABIT STACKING: A SIMPLE PLAN TO OVERHAUL YOUR HABITS

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