Heatseeker AI has raised $1.5 million in pre-seed funding to enhance its market research platform.
The funding was led by Capital F with participation from Euphemia, Even Capital, and East End Ventures.
Heatseeker's platform relies on online ads to gather user feedback for market research, offering a more reliable source than traditional surveys.
The company plans to use the funding to launch a tool called Synthetic Experiments, leveraging AI to accelerate market research programs and reduce costs.