<ul><li>TCS, India's largest software services company, doubled its payment to Tata Sons for using the Tata brand name in FY24, according to its annual report.</li><li>Previously paying Rs 100 crore annually, TCS now paid Rs 200 crore, marking a 100% increase. This payment is part of the brand subscription scheme introduced by Ratan Tata in 1996, which requires group companies to pay 0.25% of their annual revenue or 5% of pre-tax profit, whichever is lower, for using the Tata name directly.</li><li>TCS' royalty had been capped at Rs 100 crore from FY20 to FY23 but increased in FY24. This change reflects Tata Sons' increased focus on brand-building, including initiatives like IPL sponsorship.</li></ul>

Here's how much TCS paid to use the Tata brand name in FY24

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