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“Hey Product Manager, go do strategy!” — 7 Steps to a Great Product Strategy

  • Creating a strong product strategy is a leadership necessity, not a luxury, and requires a clear plan.
  • Understanding the difference between vision, mission, and strategy is crucial for product managers.
  • Product managers need to bridge the gap between the company's vision and specific tasks to deliver value.
  • Developing a product strategy requires preparation and creating the necessary space for progress.
  • The strategy development should aim to be completed within six to twelve weeks to avoid a prolonged process.
  • Context and communication alignment with company objectives are crucial for product strategy.
  • Kenichi Ohmae's 3Cs Model (Company, Competitors, Customers) is integral for product contextualization.
  • Stakeholder interviews and establishing a North Star Metric are valuable in defining impact and progress.
  • Developing pillars or building blocks with the right level of detail is essential for a strong product strategy.
  • Regular assessment and alignment with the product strategy are vital for success and evolution over time.

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