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Hiring a Great VP of Sales: The New, Latest Edition with Jason Lemkin (Video + Pod)
- 70% of first hires for VP of Sales positions don't succeed based on surveys done by SaaStr's CEO and Founder, Jason Lemkin. Reflecting on twelve years of SaaStr’s hiring lessons, we’ll look at Jason’s critical insights into why sales leaders fail and how founders can avoid these mistakes. The discussion will cover the importance of spending time in sales after hiring a VP, avoiding jaded or broken candidates, hiring a VP of sales who is an expert on product, and not waiting too long before you hire your first Head of Sales.
- Other things founders should avoid include, reverting to founder-led sales mode, hiring a VP of Sales that refuses to do sales themselves, hiring someone who isn't a product expert, or someone you don't believe in. You should also avoid expecting a VP of Sales to handle the full stack of responsibilities, hiring a VP of Sales who can't hire/train other sales reps.
- Founders should always avoid a VP of Sales mishire as this can lead to sales going down and set the team back for a year. Additionally, hiring someone who is considered a stretch is recommended and it is also important to always look for someone who is ambitious enough to work sales.
- Founders should not take an investment firm's word for granted when looking for a VP of Sales. Finally, it is important to understand that the perfect VP of Sales is out there as long as you continue looking.
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