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Holidaymakers embrace last-minute planning, mobile bookings
- Data from Net Affinity shows a surge in last-minute bookings and an increase in mobile bookings for holiday accommodations in the UK, USA, and Republic of Ireland.
- Bookings within 7 days of arrival have increased by 4% in April 2025, signaling a shift towards spontaneous travel planning.
- Mobile bookings have become the primary channel, with 59% of bookings in the Republic of Ireland made via smartphones in April 2025.
- Mobile optimization is crucial for hotels to improve conversion rates and revenue in light of the mobile booking trend.
- Key actions for hoteliers include mobile optimization, promoting short-term deals, maintaining real-time availability, and offering flexible cancellation policies.
- William Cotter emphasizes the importance for hotels to adapt to consumer behavior changes and equip themselves with the necessary tools to enhance customer experience.
- Personalization, trust, and ease of use are now prioritized over loyalty programs in the evolving booking landscape.
- Hoteliers who align their strategies with changing booking behaviors are likely to succeed in capturing revenue during the competitive summer travel season.
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