Marriott International's Q4 earnings shed light on significant shifts in traveler behavior.Marriott is undergoing a major technology overhaul to enhance guest experience and improve operations.Last-minute bookings are on the rise, driven by factors like remote work flexibility and real-time deals.Midweek business travel remains low due to virtual meetings and remote work adoption.Blended travel (bleisure) combining business and leisure trips is a growing trend post-pandemic.Luxury travel demand is increasing, with Marriott focusing on luxury brands like The Ritz-Carlton.Marriott Bonvoy loyalty program plays a vital role in revenue generation and customer retention.International markets, particularly in Asia and Europe, are seeing a strong recovery in travel demand.Marriott's diverse brand portfolio caters to various traveler segments, ensuring global success.Looking ahead, Marriott is cautiously optimistic for 2024 with a focus on leisure travel and technology enhancements.