New research from Amadeus examines travelers' preferences and the impact of technology on fulfilling their travel ambitions.
The study reveals that hotel guests are willing to pay extra for specific features, potentially increasing the average daily rate by around 12%.
Social media ads and influencers have gained importance in influencing travel decisions, while traditional sources like newspapers are seeing fluctuations.
Personalized services and welcome are highly valued by leisure travelers, with many willing to share personal data for tailored deals.
Business travelers seek efficiency through technology, showing interest in online check-ins and alternative payment methods like cryptocurrency.
A lack of travel insurance is costing travelers significantly, with an average loss of $1,210 per person reported.
Travelers express interest in virtual reality and AI, with a majority wanting virtual tours and using AI for dining recommendations.
Amadeus emphasizes the importance of understanding diverse traveler needs and leveraging technology to enhance the travel experience.
The findings are based on input from 6,000 travelers across key markets, with input from industry executives to provide insights.
Amadeus aims to improve travel experiences globally by fostering innovation, partnerships, and sustainability in the industry.