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Hoteliers could see 12% increase on room rates by selling their best features or services

  • New research from Amadeus examines travelers' preferences and the impact of technology on fulfilling their travel ambitions.
  • The study reveals that hotel guests are willing to pay extra for specific features, potentially increasing the average daily rate by around 12%.
  • Social media ads and influencers have gained importance in influencing travel decisions, while traditional sources like newspapers are seeing fluctuations.
  • Personalized services and welcome are highly valued by leisure travelers, with many willing to share personal data for tailored deals.
  • Business travelers seek efficiency through technology, showing interest in online check-ins and alternative payment methods like cryptocurrency.
  • A lack of travel insurance is costing travelers significantly, with an average loss of $1,210 per person reported.
  • Travelers express interest in virtual reality and AI, with a majority wanting virtual tours and using AI for dining recommendations.
  • Amadeus emphasizes the importance of understanding diverse traveler needs and leveraging technology to enhance the travel experience.
  • The findings are based on input from 6,000 travelers across key markets, with input from industry executives to provide insights.
  • Amadeus aims to improve travel experiences globally by fostering innovation, partnerships, and sustainability in the industry.

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