A consumer services company embraced Professional Scrum to improve product development and team collaboration.Challenges included shifting priorities, inconsistent execution, and lack of clear ownership due to rapid growth.The organization lacked full alignment around Professional Scrum, mainly going through the motions without embracing values.Initiative led by Head of Operations aimed to shift from rudimentary Scrum use to Professional Scrum for better agility.Key transformations included forming cross-functional Scrum Teams, empowering self-management, and introducing dedicated Scrum Masters.Scrum was extended to physical product development with creative translations to adapt concepts to a culinary environment.The Scrum methodology in culinary development led to reduced development time, consistent quality, and improved market responsiveness.Adoption of Professional Scrum resulted in doubled revenue, increased release frequency, and significant metric improvements.Scrum facilitated faster feature delivery, increased revenue by 5%, and decreased development time by 79%.Improved product quality and market responsiveness contributed to enhanced customer satisfaction and business growth.