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How AI is changing customer acquisition
- AI tools and solutions have drastically impacted product management, including customer acquisition.
- Challenges of AI in customer acquisition include disrupting SEO-based content loops and reducing search engine reliance.
- AI tools like ChatGPT are gaining traction, posing competition to search engines for queries.
- Google's AI overviews on search results pages have led to decreased click-through rates for SEO-driven products.
- While AI may present challenges, it also brings opportunities like cheaper content creation and multi-funnel strategies.
- AI enables smarter targeting, ad optimization, personalized onboarding flows, and product personalization.
- Automation through chatbots and AI in the sales process can streamline and optimize customer interactions.
- The shift with AI in customer acquisition is towards numerous smaller, niched-down funnels rather than relying on a single dominant channel.
- Companies investing in diverse sales flows will likely be more resilient than those heavily reliant on a single acquisition channel.
- Experimenting with diversification and leveraging AI capabilities can enhance customer acquisition strategies.
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