AI has reshaped marketing by analyzing customer behavior, personalizing content, and optimizing ad targeting at an unprecedented scale.
The rise of AI in marketing has transformed campaigns from generic to hyper-personalized experiences tailored to individual needs.
AI-driven marketing relies on extensive data sources such as browsing history, purchase behavior, social media activity, and email interactions.
AI enables hyper-personalization by processing customer data, identifying patterns, and predicting individual preferences before they are even aware of them.