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The Growth Catalyst
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How AI is Redefining Product Management
- AI is rapidly emerging, and product management professionals need a measured, selective approach to its adoption by focusing on relevant developments.
- Adopting a classification framework to assess how to look at tasks in the context of AI is beneficial.
- Lead-Edit Framework can classify PM-led tasks and PM-edited tasks.
- Junior PMs tasks can benefit from AI, which can make them 2-3x more effective.
- AI can handle tasks that are repetitive and have lower stakes, such as summarization and documentation, allowing PMs to focus on strengthening their core competencies.
- The core competencies that AI cannot replace include product strategy, stakeholder management, user empathy, conflict resolution, and creative thinking.
- In senior product roles, AI can help in market analysis and brainstorming for tasks such as positioning and pricing.
- Product vision, critical problem-solving, team leadership, and managing performance require human judgment and empathy hence human-led tasks.
- PMs need to use AI as a productivity multiplier and build new systems and processes using effective prompts, automation, and exploration in design.
- Product leadership needs to create new guidelines for AI usage and performance management to keep up with the competition's AI usage.
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