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How AI Products Drive Adoption: The Template Activation Loop
- AI products face a challenge of activation due to the vast capabilities but lack of guidance on where to start, leading to low conversion rates.
- Most successful AI companies adopt a template-driven activation strategy for users.
- Activation involves getting users to establish a habit around a product's core value proposition for the first time.
- Foundation model companies like OpenAI's ChatGPT use templates and prompts to guide users in utilizing the product effectively.
- Developer tools like Bolt and Lovable leverage template-driven approaches for onboarding users into coding environments.
- AI-powered sales & marketing tools like Clay and Jasper use templates and prompt libraries to assist users in various tasks.
- In the legal sector, AI products such as Harvey and Wordsmith utilize templates to help users with legal document tasks.
- Creativity-focused tools like Canva and HeyGen implement template features to aid users in creating designs and content.
- The future of AI activation may involve intelligent curation of templates based on individual preferences and usage patterns.
- Vertical-specific activation strategies have been proven effective in guiding users in narrow domains within AI products.
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