Apple takes a measured and deliberate approach to AI, focusing on delivering meaningful, user-centric products.Before pursuing an AI initiative, Apple asks the fundamental question of 'Why are we really doing this?'Apple evaluates AI initiatives based on four critical dimensions: Reactive vs. Proactive, Dynamic vs. Static, and Human Involvement.Apple prioritizes user impact, business value, and long-term maintenance, while minimizing trade-offs between privacy and intelligence.