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How Apple Brainstorms AI Use Cases

  • Apple takes a measured and deliberate approach to AI, focusing on delivering meaningful, user-centric products.
  • Before pursuing an AI initiative, Apple asks the fundamental question of 'Why are we really doing this?'
  • Apple evaluates AI initiatives based on four critical dimensions: Reactive vs. Proactive, Dynamic vs. Static, and Human Involvement.
  • Apple prioritizes user impact, business value, and long-term maintenance, while minimizing trade-offs between privacy and intelligence.

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