<ul><li>AWS Sales personnel create in-depth account plans (APs) for customers annually, requiring significant time investment.</li><li>To streamline this process, an AI-powered account planning assistant was introduced, leveraging Amazon Bedrock.</li><li>The assistant aids in generating draft content, synthesizing data, performing quality checks, and allowing customization.</li><li>Users have reported a reduction in time spent on creating APs, enabling them to focus on higher-value activities.</li><li>Key components utilized in building the assistant include Amazon Bedrock, AWS Lambda, DynamoDB, Glue jobs, and SQS.</li><li>Data is managed effectively through the RAG architecture of Amazon Bedrock for content generation.</li><li>Security measures like AWS IAM are incorporated to ensure data security and compliance.</li><li>A custom web frontend enhances user experience by integrating the assistant directly within the CRM system.</li><li>Future enhancements include deeper integration, personalization, collaboration features, and enhanced recommendations.</li><li>The AI-powered assistant has significantly improved the efficiency of creating APs for AWS Sales teams.</li></ul>

How AWS Sales uses generative AI to streamline account planning

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