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How Black Friday Foot Traffic Offers a Glimpse into Retail’s Future
- Retailers have been focusing on hobbies, outdoor activities and arts-and-crafts shops which may signal a cultural pivot toward purchases that foster creativity, connection, and transformation.
- Retailers that integrate digital behavior with physical-world insights gain a decisive edge in today’s evolving market.
- Google Trends showed an unexpected rise in interest in hobby and outdoor stores but retailers using visit intelligence and foot traffic analytics are already capitalizing on these trends to redefine retail’s future.
- A spike in Google searches indicates growing interest in outdoor adventures or home improvement activities but visit data provides businesses with the real-world evidence needed to act decisively.
- Outdoor retailers saw a 3x increase in visits compared to their three-month average, while arts-and-crafts stores recorded a 2x rise this Black Friday reflecting this cultural shift.
- Scheels emerged as a standout performer in the outdoor category, achieving a 13.3% increase in store visits during Black Friday compared to its November average.
- Arts-and-crafts stores like Color Me Mine recorded a 35.7% increase in footfall, while Painting with a Twist and JOANN Fabrics gained 31.8% and 20.7%, respectively, owing to more than materials, like creating spaces for self-expression and connection.
- Outdoor gear, crafting supplies, and hobby kits are no longer just products—they’re gateways to personal growth, creativity, and connection and retail is becoming a space for transformation.
- To stay competitive in this evolving environment, retailers must move beyond transactions and offer experiences that resonate with customers.
- Hobby stores have proven that the future lies in creating spaces where customers connect, learn, and grow.
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