Outcome-driven metrics (ODMs) can bridge the gap between product teams and internal stakeholders.To drive business value in digital product management, CIOs should:1. Talk to stakeholders/customers to understand their processes and goals.2. Identify key metrics and develop new ones to show how the product impacts business value.3. Set targets and track performance, while staying agile and adapting to changing needs.Organize product teams around outcomes, not traditional IT silos.Focus on delivering outcomes, experiences, and capabilities.Clarify the purpose of offerings as operations, channels, products, or innovation.By following these steps, CIOs can ensure digital products deliver real business value.