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How Coursera Turned Around Their GRR from 47% to 86% in 12 Months: A Deep Dive

  • Coursera, under the leadership of Bradley Lawrence, has successfully turned around their Gross Renewal Rate (GRR) from 47% to 86% in just 12 months.
  • Key factors in this turnaround include implementing a comprehensive deal management system, restructuring the customer success team, focusing on product stickiness, optimizing the role of customer success managers, and overhauling the implementation process.
  • Institutional buy-in, remote team excellence, and key lessons for other SaaS companies are identified as additional keys to success.
  • To maintain this improvement, Coursera plans to focus on continuous process refinement, monitoring health metrics, proactive churn prevention, and strong product-market alignment.

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