Coursera, under the leadership of Bradley Lawrence, has successfully turned around their Gross Renewal Rate (GRR) from 47% to 86% in just 12 months.
Key factors in this turnaround include implementing a comprehensive deal management system, restructuring the customer success team, focusing on product stickiness, optimizing the role of customer success managers, and overhauling the implementation process.
Institutional buy-in, remote team excellence, and key lessons for other SaaS companies are identified as additional keys to success.
To maintain this improvement, Coursera plans to focus on continuous process refinement, monitoring health metrics, proactive churn prevention, and strong product-market alignment.