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How Deepfakes Are Fueling Social Media Scams: The Growing Threat of AI in Fraud

  • Deepfake videos are being used by cybercriminals to execute highly convincing social engineering attacks on Instagram.
  • Social engineering is a manipulation technique used by cybercriminals that tries to deceive individuals into divulging confidential information or performing actions that compromise security.
  • Deepfake phishing is an advanced form of phishing that utilizes AI technology to create highly realistic digital replicas of individuals.
  • These AI-generated videos closely mimic the voice, appearance, and mannerisms of real people, making them very difficult to distinguish from the original at first glance.
  • Deepfake phishing is particularly dangerous because it exploits human trust, allowing attackers to impersonate anyone convincingly, and trick victims into interacting with someone they know or trust.
  • As technology advances, deepfake AI is becoming increasingly dangerous, and it is expected to increase the number of attacks in the future.
  • Social engineering is rising exponentially, and deepfakes are hitting social media influencers, too.
  • Fake celebrity ads, romance scams, fake job offers, blackmail with fake videos, identity theft of Instagram influencers, and fake political videos are some examples of deepfake-related scams.
  • To protect oneself from becoming a victim of such scams, one should know that whenever somebody asks for money, they should not give it until they cross-check the matter.
  • Recognizing familiar faces, influencer impact, and emotional tricks are some common methods used to trick victims using deepfake videos.

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