Early-stage startups can overcome the challenge of selling without a dedicated sales team by focusing on product design and customer-centric strategies.
Basecamp, a successful project management tool, grew to millions of users without employing traditional salespeople by offering a solution that solved their own workflow issues.
In today's digital landscape, being discoverable online is crucial with over 80% of customers researching before making a purchase decision. Providing easy access to information and a seamless sign-up experience can increase conversion potential.
Key strategies for startups include offering personalized experiences, providing full functional free trials, leveraging user feedback for product improvement, and focusing on building trust and value for sustainable growth.