<ul><li>HighLevel is an all-in-one sales and marketing platform built for agencies, offering tools like CRM, marketing automation, appointment scheduling, and more.</li><li>HighLevel faced challenges in managing a volatile write load in their previous cloud-based document database, resulting in slow release cycles and scaling limitations.</li><li>To address these challenges, HighLevel migrated to Firestore, a serverless database solution, which improved developer productivity, scalability, reliability, and real-time capabilities.</li><li>Firestore also enables HighLevel's AI-powered services, such as Conversation AI, Content AI, and Voice AI, by serving as a vector database and enhancing response accuracy.</li></ul>

How HighLevel built an AI marketing platform with Firestore

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