<ul data-eligibleForWebStory="true"><li>A project was undertaken to make UPI payments more engaging and social by introducing a gamified layer to the Super.Money wallet.</li><li>The aim was to make paying people feel rewarding and enjoyable, akin to paying for items.</li><li>The project involved creating levels, rewards, and a social payments layer inspired by gaming and Gen Z behavior.</li><li>The design included features like evolving titles based on payment activity, seasonal themes, and social interactions to enhance the user experience.</li></ul>

How I Gave UPI a Social Soul (And Super.Money a Reason to Stick Around)

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