The case study explores how a recurring grocery ordering experience was designed for Flipkart using UPI Autopay rails.
Over two-thirds of all e-grocery orders in India in 2024 came from quick commerce platforms, indicating significant growth.
The online grocery market in India is projected to grow at a CAGR of 44.9% through 2030, with a focus on user preferences and convenience.
The strategy involved utilizing Super.Money's UPI Autopay for variable recurring payments to offer convenience, flexibility, and VIP treatment to recurring users.