<ul data-eligibleForWebStory="true"><li>Gamifying Zinga was a solution to address motivation and habit-building.</li><li>The gamification strategy focused on rewards, challenges, and social engagement.</li><li>A habit reinforcement loop was implemented to reward consistency and keep users engaged.</li><li>Community-led sprints were introduced to add a social element to Zinga.</li><li>Smart nudges were designed to be timely and engaging for users.</li><li>An economy system was established to prevent points inflation or abuse.</li><li>Users earn and spend points within the Zinga app.</li><li>Different user scenarios were analyzed based on RICE scores to determine priorities.</li><li>The focus was on validating the stickiness of the habit loop before scaling.</li><li>A/B tests will be conducted to optimize user engagement.</li><li>The process emphasized the importance of storytelling and alignment in product development.</li><li>The goal was to make Zinga engaging and competitive, encouraging users to return and care.</li></ul>

How I Turned a Churn Problem into a Game — Literally!

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