A naukri.com initiative
Medium
1M
107
Image Credit: Medium
How Licensing Taught Me to Prototype for the Pitch
- The individual had a patentable idea for Keepsafe Critters but realized it needed more than just a single lion lock to be successful.
- The focus shifted towards creating a licensing platform suitable for established intellectual property and retail needs.
- The concept was expanded to include a variety of characters and be adaptable to different IP and retail requirements.
- The prototyped versions aimed to cater to kids' desire for identity, familiarity, humor, and aspirational design, while meeting toy companies' needs for extendable ecosystems.
- The key was to think in the brand's world, considering their tone, functionality, user base, and values.
- Keepsafe Critters were envisioned to adapt to various brand worlds while maintaining core functionalities like feedback-based interaction and emotional engagement.
- Success in licensing required demonstrating brand alignment and reducing the burden of imagination for executives.
- The process highlighted the importance of product storytelling and licensing strategy working together.
- Building a case for why the product belonged in a specific brand's world was crucial.
- The experience taught the importance of aligning product design with brand strategies in licensing pitches.
- Understanding the nuances of product storytelling and licensing strategy was a valuable lesson for the individual.
Read Full Article
6 Likes
For uninterrupted reading, download the app