Machine learning can proactively predict escalations in customer support tickets by analyzing historical data and using features like message length, sentiment, and response time.
Natural Language Processing enhances the predictive power by extracting meaningful signals from text data and combining it with structured data like timestamps and agent assignments.
ML's scalability and consistency allow it to identify risks without bias or fatigue, and the models can be continuously retrained to improve effectiveness over time.
Supervised ML augments human decision-making in customer support, enabling teams to focus on important issues and improving overall customer service outcomes.