<ul><li>Mars Wrigley is using EPAM and Cortex Framework to measure sales lift and audience effectiveness of in-flight campaigns.</li><li>Mars Wrigley is integrating its own data using Cortex Framework to connect media data with sales information, creating a unified view of ad impact.</li><li>By combining data in BigQuery and using BQML, Mars Wrigley can better understand how specific audience targeting strategies drive incremental sales lift.</li><li>Cortex Framework provides instant insights, customizable analytics, and seamless integration with major media platforms.</li></ul>

How Mars Wrigley uses agile media experiments to measure sales lift with EPAM and Cortex Framework

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