<ul><li>Netflix's ad-supported subscription plan has grown rapidly since its launch, reaching 70 million users globally.</li><li>In January 2024, the plan had 22 million users, which increased to 40 million by May, and now stands at 70 million.</li><li>Over 50% of new Netflix signups in countries with the ad-supported plan choose this option.</li><li>The popularity of the ad-supported plan indicates a shift in user preferences for a cheaper Netflix option.</li></ul>

How Netflix’s Ad-Supported Plan Grew to 70 Million Users Globally

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