<ul data-eligibleForWebStory="true"><li>NoBroker aims to tap into the ₹50,000 crore home services market by starting with high-frequency, low-risk services to build trust and operational capability.</li><li>The company leverages qualitative research and user interviews to shape its product strategy more effectively than traditional surveys.</li><li>Prioritizing trust and operational excellence over price, NoBroker focuses on transforming offline home services into a premium digital experience.</li><li>Their strategy involves phased revenue targets, with society-focused user base providing a competitive advantage over rivals like Urban Company.</li><li>NoBroker plans to start with essential, recurring services before expanding into premium offerings to capture a significant market share.</li><li>The key to success lies in flawless execution of their two-phase roadmap over the next 18 months.</li></ul>

How NoBroker Plans to Crack the ₹50,000 Cr Home Services Market — A PM’s Research Journey

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