<ul><li>Perplexity is a search tool that simplifies queries in a more personalised and conversational way.</li><li>The company optimises for minimising coordination costs by parallelizing as much of each project as possible.</li><li>Perplexity asks AI questions about every step of the company-building process, including “How do I launch a product?'</li><li>Their AI-generated (highly rated) podcast was built and is run by just one person.</li><li>Perplexity's co-founder and head of product, Johnny Ho said, “If I had to guess, technical PMs or engineers with product taste will become the most valuable people at a company over time.”</li><li>Perplexity has a user base that’s grown to more than an estimated 50 million.</li><li>Their recent fundraise of $63m values the company at more than $1 billion.</li><li>Perplexity's developers work in a very flat and collaborative environment.</li><li>The company tries to stay transparent and scale the number of channels and projects without causing notifications to explode.</li><li>A lot of features and products at Perplexity were built during one-week (or less) hackathons.</li></ul>

How Perplexity builds product

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