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The FishmanAF Newsletter
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How Perplexity Grows
- Perplexity, a popular search engine, has seen growth through various strategies including linear channels, user-generated content loops, and acquisition tactics.
- Linear channels like brand marketing and CEO presence on Twitter have helped drive initial adoption and interest in new features for Perplexity.
- User-generated content loops such as the AskPerplexity integration on platforms like Twitter, Discord, Telegram, and WhatsApp have enhanced distribution and awareness for Perplexity.
- Perplexity's introduction of Pages, Share functionality, and Spaces has facilitated collaboration, content sharing, and user engagement.
- The Discover tab and related queries feature provide users with curated content and prompt further exploration within Perplexity.
- Perplexity's focus on retention includes initiatives like onboarding without account creation, related queries, email digests, and watchlists for personalized updates.
- Their emphasis on self-reinforcing growth loops, friction reduction, and becoming the default search engine on browsers has contributed to Perplexity's success in the competitive AI landscape.
- Overall, Perplexity continues to innovate and adapt its growth strategies to maintain and expand its user base and market presence.
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