<ul data-eligibleForWebStory="true"><li>Predictive analytics play a crucial role in modern marketing and sales strategies.</li><li>Methods like ANN and ARIMA are utilized for predictive analysis in the industry.</li><li>Data from social media and CRM can help discover and close high-quality leads.</li><li>Predictive lead scoring assists in identifying potential customers and improving lead quality.</li><li>Using data effectively can provide a competitive edge in marketing and sales.</li></ul>

How predictive analytics can power modern marketing and sales

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