<ul data-eligibleForWebStory="false"><li>The article discusses the common clash between product and sales teams in B2B environments.</li><li>Both teams often differ in their priorities which can lead to friction, with product focusing on long-term goals while sales seeks immediate wins.</li><li>To address this conflict, the article suggests setting SMART goals, aligning strategies, maintaining transparency, and utilizing a unified tech stack.</li><li>Collaboration through shared goals, strategies, operations, and tools can transform the relationship between product and sales teams into a partnership for growth.</li></ul>

How Product and Sales Can Stop Competing and Start Partnering

Discover more