A naukri.com initiative
TechBullion
1d
292
Image Credit: TechBullion
How Regular PPC Audits Can Slash Wasted Ad Spend and Boost ROI
- Regular PPC audits are crucial for tightening performance and scaling businesses sustainably by reclaiming wasted ad spend.
- A PPC audit involves evaluating the performance, structure, targeting, and overall effectiveness of pay-per-click advertising campaigns.
- It not only helps fix issues but also uncovers hidden opportunities like lower CPCs, stronger conversion rates, and better targeting.
- Areas covered in a PPC audit include budget allocation, bidding strategies, conversion tracking, and attribution setup.
- Common money pits found in PPC audits include using broad match keywords, generic audience targeting, and incorrect conversion tracking.
- A well-done PPC audit can directly impact the bottom line by identifying wasteful campaigns, optimizing successful ones, and improving ad-to-landing page alignment.
- Pushbacks against regular PPC audits like frequent optimization and the belief that annual audits suffice can lead to missed opportunities and inefficiencies.
- Recommended frequency for PPC audits is at least quarterly, with lighter monthly check-ins to keep campaigns aligned with evolving market conditions and business goals.
- A comprehensive PPC audit should be deep, data-driven, and actionable, focusing on goal alignment, performance breakdown, and platform analysis.
- A real-life example with Upper Hand showcases how a thorough PPC audit led to a 345% increase in conversion rate and a 50% decrease in cost per MQL through targeted optimizations.
Read Full Article
17 Likes
For uninterrupted reading, download the app